Leadership and technology consulting
Advice and mentoring for early stage startups
Find Out More


Ideonate is the consulting company of Dan Lester, a technology leader and entrepreneur
with two decades of wide-ranging experience in the software industry.

We help pre-seed startups and small businesses use practical technology to build their vision.


Ideonate helps non-technical startup teams design a business plan that makes enlighted use of technology.

On-demand CTO

As a serial technical co-founder, Dan can act as a part-time CTO. This can be cost-effective for inexperienced founding teams.

Non-exec Director

Dan can offer a unique business perspective for your company as a long-term advisor or non-exec director.

Recent Projects

Some recent assignments. References available on request.

Martech Startup

Fractional CTO

Edtech Startup


Robotics Startup

Fractional CTO

Our Process

Ideonate offers consultancy services by developer and entrepreneur Dan Lester.

  • Initial Advice

    Dan will take the time to discuss your business and ensure we are the best fit for you.
    Advice will always be available for free at this stage.

  • Engagement Plan

    As a serial entrepreneur, Dan will understand the commerical constraints of your business.
    We will agree a plan for ad-hoc mentoring or a more formal advisory or fractional-CTO relationship.

  • Flexible Agreement

    We will review our relationship explicitly at least every three months. We will never require a commitment longer than a month's notice.

Ideonate can work on-site with companies in London or the Greater Cambridge area, and
may also undertake remote engagements.

About Dan

Dan Lester

Founder and Lead Consultant

I have been a software developer and entrepreneur for over two decades, building and exiting a range of successful companies including VC-backed, bootstrapped, and agency businesses.

I was the technical co-founder of Conversocial, a VC-backed company acquired by Verint (Nasdaq: VRNT) for $50m in 2021.

Earlier exits include a Facebook agency business (iPlatform) sold to larger competitor Betapond; and WP-Glogin.com, a bootstrapped product business sold to a US-based portfolio company.

Since my last exit I have worked with a number of businesses in development and technical advisory roles, and also contributed to the open source ecosystem of data science tooling.

I am a mentor for the Founder Institute London accelerator programme and a member of the Computing School's Employer Advisory Group at Anglia Ruskin University.

Contact Us

Please email or contact Dan on the social network links.